The FTC (Federal Trade Commission) issued new guidelines (“Guides Concerning the Use of Endorsements and Testimonials in Advertising“) on December 1, 2009 that change the federal guidelines for the use of testimonials and endorsements for the first time since 1980. In March 2013, the FTC issued a more specific set of guidelines (“Dot Com Disclosures: How to Make Effective Disclosures in Digital Advertising”) to set legal parameters for digital advertisers to abide by.
What’s the main goal of these guidelines? To ensure that endorsements reflect the endorser’s honest opinion. An endorsement is defined as an advertising message of any type that consumers are likely to perceive as representing the opinion of someone other than the sponsoring advertiser. The guidelines are designed to protect you, as the consumer, and enable you to make an informed and unbiased purchasing decision.
This Compensation Disclosure has been provided for your protection and to fully disclose any relationship between this sites product or service recommendations and the owners of those product or services. It is always recommended that before you purchase products or services on the Internet, including those on this website, you conduct your own research and exercise due diligence.
The owner of this website is required by law to inform you that a relationship exists between this website and the products or services it reviews, recommends or promotes.
1. Material affiliation
It is advisable to assume that any mention of a product or service on this website is made because there exists, unless otherwise stated, a material connection between the product or service providers and this website. It should be understood that any recommendation made by the owner of this site for any product or service has been made in good faith. These recommendations reflect the fact that the owner has either tried the product or service or has extensively researched it and can give an honest opinion to the merit of the product or service. When any website makes any recommendation of a product or service it is advisable to assume the possibility of a material connection or relationship with the owners of those products or services.
2. Product/Service partiality.
Due to the material connection between the owner of this website and the owners of the products or services recommended here, it must be understood that affiliate compensation may affect whether or not a product or service is featured on the site. We strive to make certain these relationships do not affect how we review a product or service or our honest evaluation of that product or service. We also often feature products and services on our site from owners and companies with whom we do not have affiliate relationships. However, regardless of whether the owner of this website has or will receive compensation from product or service owners, it should be understood that there is the potential for a material connection between a product and service owner and the owner of this website.
Before entering into any agreement or purchasing any product or service from the providers featured on this website from this website, it is advisable to understand the potential partiality of the website owner due to possible compensation from such providers. You should perform your own research and exercise due diligence prior to purchasing products or services from any website.
The owner of this website may receive compensation for recommendations made in reference to the products or services on this website. This compensation could exist without any action from a website visitor. Should you purchase a product or service that was recommended by this website, it is understood that some form of compensation might be made to the website owner. For example, if you click on an affiliate link at this website and then make a purchase of the recommended product or service, the website owner may receive compensation.
4. This compensation disclosure statement
The compensation disclosure statement has been made to inform you of the possibility that a material connection between a product or service mentioned, reviewed or recommended by this website and the product or service owner exists and that compensation to the website owner may be made should you purchase such a product or service. Every effort has been made to provide true and accurate statements in regards to any and all products or services mentioned, reviewed or recommended by this website.
Should you have any questions, comments or concerns and would like to receive an answer or ask a question prior to purchasing any product or service mentioned on this website please contact us.